8seek

Lost in the Crowd

24th August 2006

In response to the recent AOL privacy blunder Unspam Technologies, Inc., a Utah based anti-spam firm, launched a new service to keep search engines guessing as to the real preferences of their users.

The traditional advice given to maintain your privacy online is to regularly delete the “cookies” from your browser. Lost in the Crowd takes a different approach. The free service works with AOL, Ask.com, Google, MSN, and Yahoo and lets users register the tracking cookies from their favorite search engines. Lost in the Crowd then runs random searches at random times from its servers. Because the service has the users’ tracking cookies, the searches appear to come from the users using the actual search engine themselves.

I wonder how long it will take the search engines to filter out queries from UnSpam’s servers?

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